Aviator Sports and Events Center Announces New Website LaunchMarch 30, 2016
The new aviatorsports.com features a new, user-friendly layout, enhanced design, and enriching content for an improved online experience.
BROOKLYN, NY – MARCH 23, 2016 ¬- Aviator Sports and Events Center, in conjunction with Synapse Marketing Solutions, announced last week the launch of its new and improved website. The revamped Aviatorsports.com was created with customer experience firmly in mind, and integrates advanced search and navigation components which allow visitors to find exactly what they are looking for, faster and more efficiently. The site’s new improved functionality is driven by digital strategy, giving Aviator an enhanced presence in the online marketplace. It also allows users to stay connected with Aviator through integration of social media platforms, event updates, and Aviator news and blog posts.
“As we entered into our 10th year in operation, it was essential to be able to provide our customers with a functional method of interacting with us online,” said Dean Rivera, Chief Operating Officer of Aviator Sports and Events Center. “This new website is exactly what we had in mind. It is a great compliment to our marketing campaigns, as well as our day-to-day operations.”
Under the direction of the executive team at Aviator, Synapse Solutions was assigned with the task of developing and designing a dynamic, visually appealing, and functional website that would make it easy for customers to navigate through the voluminous number of sports programs, activities, and events at Aviator. With a conscious digital strategy in mind, the Synapse team was able to combine rich, informative content with a well-designed layout that resulted in an easier and more engaging user experience for Aviator customers. The new aviatorsports.com is also responsively designed to adjust to the user’s device and platform, allowing visitors to easily navigate on a computer, tablet or mobile device.
“I am very happy to have been able to take on this project with the Aviator team,” says Robert Deraco, CEO of Synapse Marketing Solutions. “It has been an exciting journey, and we are happy to have been a part of it.”
The site will be updated on a regular basis with special events, news, and program additions and changes. The new Aviator Score Box will also be updated consistently, allowing families to stay up to date of all the scores of Aviator’s in-house and travel leagues. Additionally, the launch coincides with Aviator’s 10 Year Anniversary, and will be a key marketing asset in promoting the various promotions and offers throughout the year.
“We worked hard to develop a digital strategy that was soup-to-nuts,” says Katrina Doell, Director of Marketing at Aviator Sports and Events Center. “Just building the site wasn’t enough. We pulled in our online marketing partner, and held extensive meetings internally to develop key performance indicators and content strategy. We are in phase one with the launch, with much more to come. I am very satisfied with the result.”
The revamped aviatorsports.com went live on Thursday, March 17th. Visitors are encouraged to visit and explore the new site, and are welcomed to provide any feedback.